{"id":299,"date":"2025-01-16T20:09:28","date_gmt":"2025-01-16T20:09:28","guid":{"rendered":"https:\/\/cocodriloazul.com\/portafolio\/?page_id=299"},"modified":"2025-01-17T04:55:33","modified_gmt":"2025-01-17T04:55:33","slug":"identidad","status":"publish","type":"page","link":"https:\/\/cocodriloazul.com\/portafolio\/identidad\/","title":{"rendered":"Identidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"299\" class=\"elementor elementor-299\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75716390 e-flex e-con-boxed e-con e-parent\" data-id=\"75716390\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f459dae elementor-widget elementor-widget-spacer\" data-id=\"7f459dae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-speed=\"10s\" data-background-size=\"100% 300%\" data-animation-name=\"AnimatedGradientBgDown\" data-angle=\"0deg\" data-color=\"#181818,#232323,#181818,#232323\" class=\"elementor-element elementor-element-71ac08be raven-animated-gradient-yes e-flex e-con-boxed e-con e-parent\" data-id=\"71ac08be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;triangle&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c6403 e-con-full e-flex e-con e-child\" data-id=\"c7c6403\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a7b63 elementor-widget elementor-widget-text-editor\" data-id=\"f3a7b63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">La identidad de marca es la esencia visual y emocional de una empresa, representada a trav\u00e9s de logotipos, colores, tipograf\u00eda y tono de comunicaci\u00f3n. Es el conjunto de elementos que transmiten los valores y la personalidad de la marca, creando una conexi\u00f3n significativa con el p\u00fablico. Una identidad s\u00f3lida establece confianza, facilita el reconocimiento y diferencia a la marca en un mercado saturado. A trav\u00e9s de un dise\u00f1o coherente y estrat\u00e9gico, la identidad de marca asegura que el mensaje correcto llegue de manera efectiva a los consumidores en cada punto de contacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0adc07 elementor-widget elementor-widget-spacer\" data-id=\"e0adc07\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d9214 elementor-widget elementor-widget-heading\" data-id=\"b3d9214\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Galer\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ffc19 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"99ffc19\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div class=\"row gallery galleryid-299 gallery-columns-3 gallery-size-thumbnail\" data-uk-grid-margin=\"\"><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"99ffc19\" data-elementor-lightbox-title=\"imagen-portafolio-grid-logos1\" 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srcset=\"https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/Peekari-logo-color-150x150.jpg 150w, https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/Peekari-logo-color-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"99ffc19\" data-elementor-lightbox-title=\"imagen-portafolio-grid-logos3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTYwLCJ1cmwiOiJodHRwczpcL1wvY29jb2RyaWxvYXp1bC5jb21cL3BvcnRhZm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9pbWFnZW4tcG9ydGFmb2xpby1ncmlkLWxvZ29zMy0xLmpwZyIsInNsaWRlc2hvdyI6Ijk5ZmZjMTkifQ%3D%3D\" href='https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/imagen-portafolio-grid-logos3-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/imagen-portafolio-grid-logos3-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/imagen-portafolio-grid-logos3-1-150x150.jpg 150w, https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/imagen-portafolio-grid-logos3-1-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"99ffc19\" data-elementor-lightbox-title=\"logo-firma-transparente-calado\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTgyLCJ1cmwiOiJodHRwczpcL1wvY29jb2RyaWxvYXp1bC5jb21cL3BvcnRhZm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9sb2dvLWZpcm1hLXRyYW5zcGFyZW50ZS1jYWxhZG8tMS5wbmciLCJzbGlkZXNob3ciOiI5OWZmYzE5In0%3D\" 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https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/imagen-portafolio-grid-logos7-1-500x500.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"99ffc19\" data-elementor-lightbox-title=\"portafolio-imagen-full-logo2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTY4LCJ1cmwiOiJodHRwczpcL1wvY29jb2RyaWxvYXp1bC5jb21cL3BvcnRhZm9saW9cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9wb3J0YWZvbGlvLWltYWdlbi1mdWxsLWxvZ28yLTEuanBnIiwic2xpZGVzaG93IjoiOTlmZmMxOSJ9\" href='https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/portafolio-imagen-full-logo2-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cocodriloazul.com\/portafolio\/wp-content\/uploads\/2025\/01\/portafolio-imagen-full-logo2-1-150x150.jpg\" 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5d597 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6c5d597\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:alfredo@cocodriloazul.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La identidad de marca es la esencia visual y emocional de una empresa, representada a trav\u00e9s de logotipos, colores, tipograf\u00eda y tono de comunicaci\u00f3n. Es el conjunto de elementos que transmiten los valores y la personalidad de la marca, creando una conexi\u00f3n significativa con el p\u00fablico. Una identidad s\u00f3lida establece confianza, facilita el reconocimiento y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-299","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/pages\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":22,"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/pages\/299\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/pages\/299\/revisions\/652"}],"wp:attachment":[{"href":"https:\/\/cocodriloazul.com\/portafolio\/wp-json\/wp\/v2\/media?parent=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}